Onboarding Doc : Founding Marketing Lead | SuperBolter

Introduction to company

Why we exist: At SuperBolter, our mission is simple but powerful: democratizing home design and enabling homeowners everywhere to effortlessly design and visualize their dream homes. Every home should be a masterpiece, and we’re creating the technology to make that happen.

Founding Vision: Founded by Arvind Singh, SuperBolter was created with a passion for empowering homeowners with intuitive design tools that bridge the gap between creativity and technology.
Product in a Nutshell: We offer an easy-to-use 3D Digital Twin™ platform that helps homeowners visualize and personalize their spaces using real-world products.

Key question for you to reflect on: How does our mission align with your personal goals and values?

Users

1. End Consumer ICP 1: Young Couples / First-Time Homebuyers (25-35 years old)

Demographics: Newly married or young professionals buying their first home, middle to high-income.
Geography: Urban and suburban areas in growing real estate markets like Tier 1 and Tier 2 cities in India, USA, and UAE.
Needs: They want to personalize their new home but are on a budget. They’re tech-savvy and prefer DIY tools to explore different design options, looking for quick, affordable solutions that reflect their personal style.
Pain Points: Traditional design services are either too expensive or complex. They find it hard to visualize different designs and products in their home and are afraid of making costly mistakes.
SuperBolter’s Value: SuperBolter offers them an easy-to-use 3D design platform that allows them to experiment with different styles, templates, and real-world products, while keeping an eye on their budget with live cost estimates.

2. End Consumer ICP 2: Busy Professionals / Growing Families (35-45 years old)

Demographics: Dual-income households or families with growing children looking to upgrade or renovate their homes.
Geography: Predominantly urban areas with high housing demand (India, USA, UAE).
Needs: They want to redesign or renovate their home, making it more functional for their growing family. They value aesthetics but have little time to engage with traditional designers.
Pain Points: Lack of time and high cost of interior design services. They often feel overwhelmed by the decisions involved in home renovation.
SuperBolter’s Value: Offers an immersive, user-friendly platform where they can design, visualize, and plan their home’s interiors in 3D, saving time while staying within budget. The ability to instantly modify designs and see real-time costs adds confidence in their choices.

3. Interior Designer ICP: Freelance Interior Designers (30-50 years old)

Demographics: Independent designers or small design firms managing 5-15 client projects per year, with a focus on mid-range to premium residential projects.
Geography: Urban or fast-growing suburban areas in India, UK, and USA.
Needs: They need tools that streamline their design workflow and allow them to quickly visualize, present, and modify designs for clients. They want to impress clients with fast turnarounds and comprehensive design options.
Pain Points: Existing 3D design tools are either too complex, time-consuming, or expensive. Clients often struggle to understand 2D plans or simple renders, making it difficult to communicate the vision clearly.
SuperBolter’s Value: Allows them to easily create interactive, visually compelling 3D models of client spaces with real-time product recommendations and cost estimates. This shortens the design cycle, enhances client satisfaction, and helps close deals faster.

Market

Target Market: The home design and improvement industry, estimated to be between $200-$600 billion globally, presents a vast opportunity. We focus on homeowners looking for design solutions without needing professional designers.
Industry Challenge: Traditionally, home design has been fragmented, complex, and expensive. Our platform simplifies this by making home design accessible, affordable, and enjoyable.

Key question: How can your role help us position SuperBolter as a market leader in this space?

Deep diving into the Market and opportunities

The market for SuperBolter spans multiple verticals within the PropTech and home design industries. Here’s an overview:

1. Home Design & Interior Design Market

Global Size: The global home interior design market was valued at $157 billion in 2022 and is expected to grow at a CAGR of 5-6% over the next decade. This includes spending on furniture, decor, and renovation.
Asia-Pacific: Asia-Pacific, including India, is one of the fastest-growing markets due to the rapid urbanization, rise in disposable income, and increasing demand for home improvements. India alone represents a $20-25 billion market in home interior design.
North America: The U.S. is another key market with a high demand for DIY home improvement tools and platforms. The home decor and interior design market in the U.S. is valued at $200-250 billion.
Europe: Europe follows closely with a thriving home renovation market and a significant demand for personalized, tech-driven design solutions.

2. PropTech & Real Estate

Global Size: The PropTech (property technology) market is poised to reach $86.5 billion by 2032, driven by increasing technology adoption in real estate and home services. SuperBolter’s core offerings align with the shift towards digitization of real estate, particularly in visualization, virtual tours, and interactive design tools.
Growth Factors: Increased investments in smart homes, rising consumer interest in technology-driven design solutions, and the need for cost-efficient and sustainable home renovations contribute to this growth.

3. DIY Home Improvement Market

Global Size: The DIY home improvement market is estimated at $750 billion globally, with a large portion being driven by homeowners who prefer to manage their renovations and interior design without hiring professionals.
Specific Trends: There is a growing demand for self-service tools that allow homeowners to design and visualize their spaces. Platforms like Canva and Shopify have revolutionized their respective industries by democratizing access to creative tools, and SuperBolter is positioned to do the same for the home design space.

4. Digital Twin Market

Global Size: The Digital Twin market is valued at $6.9 billion in 2022 and expected to grow at a CAGR of 42.4% by 2030. SuperBolter’s 3D Digital Twin™ of homes positions it to tap into this fast-growing market.
Use Cases: Beyond home design, digital twins are increasingly being adopted in real estate, urban planning, and smart cities. SuperBolter’s scalable technology makes it adaptable for future use cases.

Key Takeaways:

The total addressable market (TAM) for SuperBolter, combining elements of home design, PropTech, and digital twin technologies, is conservatively between $200-600 billion globally.
SuperBolter's target markets (India, USA, UK, and UAE) represent the strongest potential for early growth due to rising consumer demand for tech-enabled, personalized home design solutions.
The platform’s ability to cater to both DIY homeowners and professional designers gives it broad market appeal and positions it well within both the B2C and B2B segments.

Product

SuperBolter is an immersive 3D home design platform built to empower homeowners, designers, and merchants to visualize, design, and personalize spaces with ease and precision. The platform provides users with an interactive 3D Digital Twin™ of their home, allowing them to create beautiful and functional designs in real time using real-world products. It is accessible through two products: website superbolter.com and SuperBolter android app. The app is still under beta /development.

Here are the core features of the products

Core Features:

3D Digital Twin™:
- SuperBolter automatically generates a 3D model of a home from 2D floorplans, offering an immersive virtual experience. Users can walk through their space, rotate views, and design as if they are physically in the room.
Ready-to-Use Templates:
- Users can choose from hundreds of pre-designed room templates created by professional designers, making the design process easy for non-designers. These templates are categorized by room type (living room, bedroom, etc.), design style (modern, traditional), and color palettes.
Real-World Products:
- SuperBolter integrates real-world products into the platform, enabling users to choose furniture, paint, flooring, and other materials directly from partnered brands and merchants. Users can visualize how specific products will look in their home and how they fit into their budget.
Live Budget Estimation:
- As users design, SuperBolter generates an automatic live estimate of the design’s cost. This ensures that homeowners can make design choices that align with their budget in real time, without the need for manual calculations or adjustments.
Customization & Personalization:
- Users can customize their designs by adjusting layouts, swapping products, changing color schemes, and even altering room dimensions. SuperBolter offers flexibility in design while making it accessible for everyone.
AI-Powered Suggestions:
- The platform offers AI-driven design suggestions, which provide recommendations for furniture, layouts, and color schemes based on the user's preferences, space size, and style.
Designer & Merchant Collaboration: ( Coming soon)
- Designers can upload their own room templates, palettes, and product choices to the platform. Merchants and brands can list their products, making them available for users to visualize within their homes. This creates a marketplace ecosystem where homeowners, designers, and merchants can collaborate.
Virtual Shopping Experience: (Coming soon)
- Once the design is finalized, users can directly purchase products from the platform, streamlining the journey from design to execution.
Interactive Visualizer:
- The platform includes an interactive 3D visualizer that allows users to quickly swap products, finishes, and furniture with a drag-and-drop interface, offering a gamified, engaging experience.

Team

Arvind Prakash Singh – Founder & CEO
- Background: A serial entrepreneur with over 15 years of experience, Arvind has been instrumental in founding and scaling tech-driven ventures. Before starting SuperBolter, he co-founded Furdo, a turnkey interior design platform, where he scaled operations to deliver 100 homes per month and generated nearly ₹4 Crore in GMV monthly.
- Vision: Arvind's vision for SuperBolter is to make home design easy and accessible for everyone, blending technology with creativity to transform the home design space.
- Expertise: Strategic leadership, product innovation, technology, and entrepreneurship.
Dileep Kumar – Chief Technology Officer (CTO)
- Background: Dileep has a deep background in 3D technology, AI, and machine learning, and has worked alongside Arvind in previous ventures. He leads the development of SuperBolter's core technology, ensuring seamless integration of 3D digital twins, AI recommendations, and scalable architecture.
- Expertise: Building robust tech infrastructure, software engineering, platform architecture, AI, and machine learning.
Head of Marketing (Role Being Hired)
- The marketing leader will be responsible for scaling SuperBolter’s brand across the globe. This role will focus on customer acquisition, brand-building, and creating impactful marketing strategies. They will work closely with the founding team to position SuperBolter as a leading name in the global home design market.
Head of Product (Role Being Hired)
- Background: A product visionary with experience in PropTech and SaaS products, the Head of Product ensures that the platform’s features align with customer needs and deliver an exceptional user experience. They work closely with the tech team to innovate and improve SuperBolter’s offerings.
- Expertise: Product development, UX/UI design, and customer-centric innovation.

The SuperBolter Difference:

Our team is committed to pushing the boundaries of what's possible in the home design space. By blending technology, creativity, and deep industry expertise, we’re transforming the way people design and experience their homes.

Our collective goal is simple: to empower millions of homeowners and revolutionize the home design process globally.

Important links

Growth Docs

Introduction to function

At SuperBolter, our Marketing Team is the driving force behind the growth of our brand, creating powerful narratives that resonate with homeowners, designers, and merchants alike. As the first marketing hires, this team plays a pivotal role in shaping how the world sees and experiences SuperBolter.

Who are we?

What is the teams function?

The marketing team at SuperBolter is the growth engine that drives both user acquisition and brand positioning. Our core functions include:

Brand Building: Establishing SuperBolter as the go-to home design platform, ensuring our brand resonates with homeowners, designers, and merchants.
Growth and Acquisition: Developing and executing strategies that increase platform sign-ups and convert leads into loyal users.
Community Engagement: Fostering a vibrant community of users who are actively engaged with the platform through content, social media, and campaigns.
Performance Marketing: Using data-driven insights to run targeted digital marketing campaigns that yield the highest return on investment.

Why does the team exist?

We exist to ensure that SuperBolter becomes a household name in the global home design industry. The marketing team was built to bridge the gap between the platform’s technology and its end users by communicating our value propositions clearly and effectively. Without the marketing team, SuperBolter would not have the visibility or user engagement needed to scale.

Our core purpose is to drive awareness, generate demand, and ensure that every home, designed through SuperBolter, turns into a masterpiece that reflects the creativity and style of its user.

Impact of the team

The marketing team’s efforts directly influence SuperBolter’s growth trajectory and market dominance. Through our strategic initiatives, we aim to:

Expand our user base exponentially, ensuring 30% month-on-month growth in platform sign-ups and engagement.
Increase brand visibility and turn SuperBolter into a trusted platform for home design globally.
Build a thriving community of homeowners, designers, and merchants who see value in SuperBolter and advocate for the brand.
Generate significant business growth by creating repeat users, enhancing the customer experience, and ultimately driving revenue growth.

We are building the future of home design, and the marketing team is at the forefront of shaping how the world views and engages with SuperBolter.

First 7 days

Speak with 25 Core users of Superbolter who have spent more than 2 hours or tried more than 30 products on the platform. Identify the ICPS
Go through the user-feedback, bug-report-tech slack channels to understand user issues.
Shadow Mac and Arvind during the user calls. Atleast 5 calls
Signup on the website 10 times. Design /renovate the home every time. Spend a minimum of 45 mins on each iteration. Repeat this for the android app.
Finally, create the user journey map.

Admin stuff: